Mail.ru Group has acquired a controlling stake in cloud gaming platform Playkey: its technological solutions enable launching any game on popular devices like PC, tablets and smartphones via video streaming. The deal registered in May 2021 allows Mail.ru Group to develop Playkey solutions within MY.GAMES Cloud and scale cloud gaming in Russia. Through the deal Mail.ru Group has acquired a controlling stake in the company.
MY.GAMES Cloud has been in public beta since late 2020. Its game catalog includes some 250 games from developers like Techland, Gaijin, Nacon, Funcom, Paradox Int, CCP Games, MY.GAMES and others, constantly adding new titles and expanding its audience. In spring, the service introduced 4K 120 FPS play modes and launched on the Mac OS.
“As a market leader, we are actively investing in developing new technologies and services which will become the staples of tomorrow’s market. Last year we launched our own cloud gaming service MY.GAMES Cloud so people could play the latest and most demanding games with the highest graphics settings using any device. Our audience numbers beat our expectations ten-fold even during the beta. Playkey’s technologies and solutions should allow us to speed up our plans for the service’s development, boosting the innovative potential of MY.GAMES Cloud and the Store, and stimulating growth of the Mail.ru Group games ecosystem as a whole,” said Boris Dobrodeev, Mail.ru Group CEO.
Playkey has vast experience in developing cloud technologies. The 50+ strong company is headquartered in Perm, Russia and has been on the market since 2013. Playkey’s technologies include unique solutions for coding, streaming and decoding images, which enables high speeds of graphics streaming at the highest graphics settings. Playkey’s team and tech will be integrated into the MY.GAMES Cloud team, with the staff continuing to work together on developing the service.
In 2021, MY.GAMES Cloud will continue unfolding regional infrastructure, polishing its technologies and making its services more accessible on new platforms, including Android and Smart TV. Playkey’s technological solutions should boost the effectiveness of these plans.