VK (LSE and MOEX: VKCO) announces the appointment of Inna Pokhodnya as the new Vice President for Marketing. Inna will be in charge of creating the new marketing vertical and will consolidate all marketing activities of the company under her leadership. Inna’s key tasks in the role will include strengthening VK’s brand positioning and improving the perception of VK’s products as elements of a single ecosystem.

Prior to joining the VK team Inna Pohodnya worked for Rostelecom, where she simultaneously held the positions of Vice President for Marketing at Rostelecom and Marketing Director at Tele2. Before joining Tele2, she was the head of marketing at Mastercard in Russia, Belarus, Kazakhstan and Armenia. Inna also has extensive experience in FMCG, having worked in this field for more than nine years.

Vladimir Kirienko, VK CEO (Russia):

“I am happy to announce this new appointment and the strengthening of our team. Inna Pokhodnya is a highly accomplished professional. I am convinced that her expertise should help us achieve our strategic goals of developing our ecosystem and solidifying the company’s leadership positions in the market.”

Press releases