VK Play Live streaming service is now available on VK Video and on live.vkvideo.ru. The service has a new logo, name and corporate style.

The catalog of streams will be available on all VK Video platforms: on the web version, the VK Video app on smartphones and tablets, on Smart TV devices and on its separate domain. Live broadcasts in VKontakte communities will now be launched in VK Video Live. Recordings of broadcasts are saved in the VKontakte community and on the community's channel in VK Video.

Alexander Mikheev, head of VK Play, said:

“Thanks to the integration of VK Play Live and VK Video, streamers and content creators now have access to the multi-million audience of Russia's largest video platform. Users, in turn, will be able to watch and interact with their favorite streamers at a fundamentally new level of comfort and speed. VK Play Live team managed to create a service frp, scratch loved by the industry for the fact it was developed by streamers for streamers. For us, it is fundamentally important to develop functionality and attract new audiences. I'm sure streamers and users will appreciate VK Video Live for what it is worth!"

***

On VK Video Live, streamers have access to new features:

• Creating short clips - broadcast highlights, which can be shared with the audience and used to create promotional content
• Interactive chat functions for streamers, previously available only in VK Play Live
• Broadcasting in resolutions of up to 4K with a bitrate up to 30,000 kbps, which guarantees excellent picture and sound
• Paid and gift subscriptions to monetize content
• Unique emojis and channel functions depending on users' subscription level.
• Authorization via VK ID
• Unlimited storage of recordings.