VK has launched a web version of VK Video on the vkvideo.ru domain. Now the service will be accessible from the browser's address bar, making movies, streams, shows and original content easier to find.

The vkvideo.ru site has updated its navigation and added new features. One of the key innovations is the transfer of subscriptions to content creators from third-party services, which allows viewers to keep track of new releases and their favorite channels. The “Subscriptions” section now has quick access to a list of creators and the ability to hide those whose video content is not relevant in the feed.

The main page now has horizontal blocks with the following sections: “Continue watching”, ‘Subscriptions’, ‘Movies’, ‘Series’, ‘TV channels’ and ‘Shows’.

Nikolay Duksin, VK's Vice President of Music and Video Services, said:

"A separate VK Video domain will enable a faster rollout of technology and tools for creators, and open up new monetization opportunities: for example, more flexible ad placement models or premium features for video bloggers. Users, in turn, will not only get a lot of high-quality video content, but also a familiar format for watching it.”