The average daily audience of the national messenger in November exceeded 22.1 million people, with a record high of 25.6 million users seen on November 6.

Since the app's launch, users have sent 4.4 billion messages, made over a billion calls, and recorded 43 million circle video messages.

More than 16,000 creators have started their own channels on MAX. Among the leaders in terms of audience are blogger Yuri Podolyaka, designer Artemy Lebedev, journalist Vladimir Solovyov, as well as news channels “Kremlin. News” and Mash and state services provider Gosuslugi.

More than 5,000 stores across retailers Magnit, Pyaterochka, Perekrestok and VkusVill have implemented age verification technology using Digital ID on MAX. When purchasing goods in the 18+ category at self-service checkouts, there is no need to wait for a cashier operator: simply scan the dynamic QR code in your messenger profile and pay for your purchase.

On October 23, MAX launched its Partner Platform that allows businesses to integrate goods and services sales, payment acceptance, and customer support services into the national messenger. More than 7,000 companies have joined the platform, including VTB, X5, Alfa-Bank, T2, TSUM, Vnukovo International Airport, and Ozon.

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MAX is Russia's flagship messenger and a digital platform for user services. MAX offers audio and video calls, chats, voice messages, large file sharing, money transfers, and news channels in test mode. The platform integrates business services in the form of mini-apps and chatbots that help users with their everyday needs. The app is included in the Russian software registry and is available in application stores in mobile, desktop, and web versions.