According to Mediascope, the platform was the leader in Russia in terms of daily and monthly audience. In the first week of December, its daily audience exceeded 40 mn people. Its monthly audience in November was 77 mn users. Average daily viewing time increased by 40%. This growth is due to an increase in content volume and the number of content creators.

The number of creators doubled to 331,000. This enabled constant updates to the feed and expanded the variety of topics covered. The volume of video uploads increased 4.6 times, with users posting 4.16 mn videos in October.

Top 5 categories by reach for the year on VK Video: Comedy; Movies and TV series; News and Politics; Children's and Family Content; Cars and Transportation.

Top 5 blogger channels for children by views for the year on VK Video:

Double Bubble — 225 mn views;
Glent — 191 mn;
Lunomosik — 157 mn;
William Bruno — 150 mn;
A4 — 149 mn.

Top 5 channels by views for the year on VK Video:

Soloviev LIVE — socio-political channel — 275 mn views;
Azamat Musagaliev — humor — 239 mn;
Kuplinov ► Play — games and esports — 202 mn;
Improv — humor — 200 mn;
Match — relationships — 182 mn;

Top 5 original shows by views on VK Video

“Stars. New Year's Cup”;
“VK under a fur coat 3”;
“Natal Chart” episode with Basta;
KSTATI #66 – New Year's special edition;
“Big Roast” with Otar Kushashvili:

Top 5 sports broadcasts on VK Video

Winline Media League Winter Super Cup. Amkal vs. 2DROTS — 112,000 views during the live broadcast;
IBA Bare Knuckle Stadium Tournament — 85,000;
Winline Media League Final. Amkal vs. Broke Boys — 62,000;
FORCE FC Stadium Tournament — 46,000;
RPL/FNL transition matches — 30,000;

Top 3 streams by views at the time of broadcast VK Video

Broadcast of the arrival of the Russian and Ukrainian delegations in Istanbul — 1.3 mn;
Intervision — 705,000;
VK FEST 2025 July 19 | Blue Stage LIVE — 430,000.

Top 3 socio-political formats by views on VK Video:

Year in Review with Vladimir Putin 2024 — 25 mn views;
Sergey Lavrov's interview with Tucker Carlson — 25 mn;
Victory Parade — 18.9 mn:
“News and Politics” became the most discussed content category, garnering 517.6 mn reactions.

"Today's users expect instant access to content and a personalized feed that accurately matches their interests. That is why recommendations remain a key area of development for VK Video — they are a tool that helps viewers find interesting content faster and helps creators find their audience. That's why VK engineers are creating solutions that can handle high traffic loads and understand the essence of content, making recommendations more accurate. New Discovery technologies have already increased the accuracy of similar video selection by 60%," said Nikolai Duksin, Vice President of Music and Video Services. “The number of installations of the VK Video app has reached 91 million, which is clear proof of the popularity of the Russian video service. Over the course of a year, the average viewing time has increased by 15%, and the number of sessions on the main page has increased by almost a third.”