The average daily audience of Russia's flagship messenger reached 45 million people in December.

Since the messenger's launch, users have sent over 6.5 billion messages and made over 2 billion calls.

Bloggers, companies, and government organizations have created more than 122,000 public channels on MAX with over 35 million subscribers. Among the leaders in terms of audience are the first channels to reach one million subscribers on the platform: Kremlin.News, World Today with Yuri Podolyaka, Artemy Lebedev, SOLOVYOV, Mash, RIA Novosti, RT in Russian, and Eat at Home ("Edim Doma").

On September 15, MAX introduced the option to create a Digital ID - an equivalent of a physical ID allowing users to confirm their age as well as different statuses, for example, that they are a student, or a parent of at least three children (“large family parent” in Russia). Digital ID provides quick access to the user's main documents, including their passport, tax number, pension fund number, medical insurance, driver's license, and birth certificate.

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MAX is Russia's flagship messenger and a digital platform for user services. MAX offers audio and video calls, chats, voice messages, large file sharing, money transfers, and news channels in test mode. The platform integrates business services in the form of mini-apps and chatbots that help users with their everyday needs. The app is included in the Russian software registry and is available in application stores in mobile, desktop, and web versions.