03 November 2010, Moscow Mail.Ru, the main communications portal on the Runet announces the new release of Video@Mail.Ru. The overhauled project will host professional videos from the largest Russian and international copyright holders. Digital Access is the project’s first partner. It aggregates professional content and sells video advertising on the project.

New Video@Mail.Ru offers its users a vast collection of music (broken down into genres and performing artists), series and TV shows, sport, automotive and travel entertainment programs, the good old Soviet cartoons and modern animated films, high-quality features (from The Day of Radio to The Code of Apocalypse and The D Day) and a huge selection of fun videos (Uralskiye pelmeni, Dayesh molodezh, Yeralash etc.).

New Video@Mail.Ru’s first partner is Digital Access that has provided over 20,000 clips. Digital Access will continue to host ever increasing volumes of video material on Video@Mail.Ru.

“The video audience on the Internet already has dozens of millions and will only continue to grow to match the broadband penetration rates. Video hosting sites are here to stay in the foreseeable future, and hugely popular with the Internet audience. We expect the new version of Video@Mail.Ru to earn high user acclaim”, said Anna Artamonova, Vice President for Communications Products, Mail.Ru.

“The video advertising market on the Russian Internet is growing explosively. Many companies have separately budgeted for online video advertising. In 2010, the video advertising market will be worth about 15 million US Dollars, growing by approximately 50% annually in the coming five years”, says Anna Znamenskaya, CEO, Digital Access. “We believe our partnership with Mail.Ru will stir up the advertisers’ interest in the video advertising format and stimulate the market development”.

It should be noted that Mail.Ru plans to work toward more professional content posted on new Video@Mail.Ru.